The industrial revolution gave rise to mass manufacturing; whereby machinery replaced humans, and production snowballed. Textiles were being produced at a rapid speed and in vast quantity, and it was also a pivotal time for print - with the fist linotype machine being invented at around 1883. Mechanised printing meant that newspapers' expansion paralleled the rising population. 'Strength' is a typeface inspired by the widespread industrialisation. The sans serif and square letterforms are a reference to the vast number of red brick factories being erected - the square shape of the font mirroring the literal building blocks.